Product is the kingpin in the marketing mix elements. The other elements are attuned to the nature and characteristics of products. a product is often described as synthesizing tangible, intangible, and external attributes. Consumers perceive a product through a number of physical features present in the product and the satisfaction they gain from these features. “A product is something that is viewed as being capable of satisfying a need or want.” A product is a set of tangible, intangible, and external attributes including functional, social, and psychological utilities or benefits. It’s all about selling, marketing, and product distribution strategy.
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