Nexus Stories

+91 87800 80718

Keep in touch

9AM - 6PM

Monday to Friday

505, Lake Castle

505, Lake Castle

P’s of Marketing (English) By Dr. Purvi Kothari

  • Publisher ‏ : ‎ Nexus Stories Publication (11 May 2022)
  • Perfect Paperback ‏ : ‎ 203 pages
  • ISBN-10 ‏ : ‎ 9391529682
  • ISBN-13 ‏ : ‎ 978-9391529680
  • Reading age ‏ : ‎ 13 years and up
Category:

Description

Product is the kingpin in the marketing mix elements. The other elements are attuned to the nature and characteristics of products. a product is often described as synthesizing tangible, intangible, and external attributes. Consumers perceive a product through a number of physical features present in the product and the satisfaction they gain from these features. “A product is something that is viewed as being capable of satisfying a need or want.” A product is a set of tangible, intangible, and external attributes including functional, social, and psychological utilities or benefits. It’s all about selling, marketing, and product distribution strategy.

Reviews

There are no reviews yet.

Be the first to review “P’s of Marketing (English) By Dr. Purvi Kothari”

Your email address will not be published.