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P’s of Marketing (English) By Dr. Purvi Kothari

  • Publisher ‏ : ‎ Nexus Stories Publication (11 May 2022)
  • Perfect Paperback ‏ : ‎ 203 pages
  • ISBN-10 ‏ : ‎ 9391529682
  • ISBN-13 ‏ : ‎ 978-9391529680
  • Reading age ‏ : ‎ 13 years and up


Product is the kingpin in the marketing mix elements. The other elements are attuned to the nature and characteristics of products. a product is often described as synthesizing tangible, intangible, and external attributes. Consumers perceive a product through a number of physical features present in the product and the satisfaction they gain from these features. “A product is something that is viewed as being capable of satisfying a need or want.” A product is a set of tangible, intangible, and external attributes including functional, social, and psychological utilities or benefits. It’s all about selling, marketing, and product distribution strategy.


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